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Earls Court\

Visioning an iconic site

A fresh masterplan that seeks to bring the wonder back to London’s most exciting development opportunity, Earls Court.

The Earls Court Development Company appointed Hawkins\Brown and Studio Egret West as the principal masterplan architects for the 40-acre Earls Court development site following a six-month international competition.

Currently existing as an empty void, Earls Court has previously been known as a global showcase for innovation, entertainment and achievement for 150 years. As a source of national and local pride for its community, the internationally renowned space supported jobs and investment, helping local businesses to thrive.

This was all lost when the Exhibition Centres were demolished. Today it remains a physical barrier between communities, but at circa 40 acres and superbly well connected, it is London’s most important Opportunity Area.

Our client has a bold and ambitious vision ‘to bring the wonder back to Earls Court’ with a masterplan that is based on four priorities:

  • Open up the former Exhibition site for the first time in 150 years- giving back to local communities.
  • A showground of world-class ingenuity- celebrating Earls Court’s legacy and history.
  • Create a better piece of city – a blueprint for future generations.
  • Address the climate emergency – an ambition to go beyond net-zero.

We have developed a series of guiding principles that govern our design approach:

  • Create an exceptional place that embeds economic, social and environmental responsibility.
  • A landscape-led approach that amplifies nature.
  • A blended use environment with spaces working hard to deliver the principles of a circular economy.
  • A resilient masterplan, adaptable to future needs, maximising benefit for all
  • The most connected place, open and accessible, helping make city life more equitable
  • A continued heritage of world-class ingenuity, for Earls Court, for London and for the UK.
  • Welcome and surprise – to bring the wonder back to Earls Court.
  • Creating a sense of place from day one.

The masterplan is underpinned by a Sustainable Development Charter to ensure the most beneficial impact on the local area both now through meanwhile uses, and through the future redevelopment of the site. The Sustainable Development Charter is based around three focus areas: social value, economic inclusion and environmental wellbeing.

Project Summary

Project Team

Collaborating masterplanner: Studio Egret West
Project management: G&T
Cost: Cast
Structures and transport: WSP
Sustainability and M&E: Hoare Lea
Planning: DP9
Agents: JLL and Knight Frank
Townscape: Tavernor Consultancy
Heritage: Montagu Evans
Social Value: Real Worth
Engagement: London Communication Agency
Engagement: Iceni
And others.

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