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1000 Seward Street

A new star in Hollywood

Hawkins Brown - 1000 Seward Street - Exterior CGI - people walking on the sidewalk

Located on a prominent corner in Hollywood’s revitalized studio district, this speculative redevelopment combines 160,000 square feet of creative workplace, retail and restaurant space and a new urban plaza.

We wanted to reflect the renewed energy and vigor of the studio district, with a statement building, which combines our contrasting European and Californian sensibilities and experiences, embraces density, and brings the surrounding streets and ground floor spaces alive for people, not cars.

Hawkins Brown - 1000 Seward Street - Exterior CGI - showing users on the rooftop areas
Hollywood will continue to be the entertainment capital of the world. As the competition for content creation continues to drive billions of dollars into the economy, the need for new content creation spaces will only increase. This plan responds to that need.

Hollywood borders a low-rise residential area, so although our building makes its presence felt, it is sympathetic to its surroundings, tiered down to four stories on the Hudson Avenue side to meet its residential neighbors.

Hawkins Brown - 1000 Seward Street - Exterior CGI

The Californian climate makes designing post-pandemic healthy working environments a breeze. By staggering the building volumes we have created a variety of easily accessible roof terraces and decks at different levels. The lower volume is set back from Seward Street to create a pocket park and a plaza and car parking is predominantly buried underground.

A highly flexible design means the floorplates can be divided in any number of ways to suit the size and requirements of its tenants.  Workspaces can expand with the businesses – both sideways and upwards – thanks to easily-removed partition walling and knock-out panels in the floor.

A variety of restaurants and shops provide rest, relaxation and employment for the wider Hollywood community. On the Romaine Street side, smaller retail units will be specifically earmarked for local, neighborhood businesses. Outside, the multi-level plaza will have a tiered auditorium stair with pop up kiosks, seats and planting for everyone to enjoy.

Project details

Project name: 1000 Seward Street

Location: Los Angeles, USA

Value: $50M – $100M

Scope: Architecture

Clients: The Post Group

Status: Live

Project manager: Plus Development

Executive architect: Gruen Associates

Landscape architects : Gruen Associates

MEP: Buro Happold

Civil engineer: John Labib Associates

Entitlement lawyer: Mayer Brown

Structural engineer: John A Martin & Associates

If you want to know more about our work in USA, contact Matthew Ollier