Kora have brought new life to a modernist icon of innovation; the former Philips Building in Eindhoven. The newly refurbished spaces create a collaborative working environment for both local businesses and the wider Kora community to meet, work and network.
The Challenge was to develop a new concept for Kora that would promote innovation and support for young local and international entrepreneurs. To create affordable and flexible working environments that reflected the culture of Eindhoven and Kora within quite an imposing space.
We worked closely with the Kora team and the staff at Evoluon to develop a concept for creating a new innovation centre that created a warm and inclusive identity for Kora but also complimented the strong modernist architecture of Evoluon.
The Big Idea
By stripping out all of the non-original fittings and fixtures, we made way for new reception and meeting areas. The large 150-seater cafe was completely refurbished with a new informal counter and a selection of different eating and drinking areas with panoramic views across the lake to the conference centre.
We also developed a circular motif based on the various icons from Kora and the related industries, using it as a unified symbol in the foyer space of Kora to enhance way finding and create a wow factor.
A large party was hosted by Kora to invite locals back to Evoluon, key to this were the Matchmaker girls who collect business cards from the guests and match them up through singing!
A large bespoke circular collaboration birch faced plywood desk welcomes visitors and members to the innovation centre and provides reception services, informal working spaces, and display. Kora members can then choose from a selection of different working environments, from formal boardrooms to informal meeting rooms, open-plan and cellular offices or informal collaborative workspaces. The spaces are designed to be flexible and can host marketing, innovation and coaching events with a mobile stage and full audio visual equipment.
The Small Detail
The use of Philips feature pendant lighting throughout the scheme acknowledges the important history of Philips support and investment in innovation and its strong connections to the local community of Eindhoven; something Kora would like to continue and nurture. British made benches and tables that reference post war school furniture is knowingly used in the café to promote a desire to explore and expand our knowledge. The main collaboration desk is designed to promote and display the Kora pencils again a reference to learning and personal development.