The first completed fit out at Here East, the 450 sq m Marketing Suite and Management Office creates a hub for the team and a digitally led marketing base, showcasing the buildings to a wide range of prospective tenants.
The Here East Marketing Suite and Management Office is a new office for the home team and an innovative marketing suite. Hawkins\Brown have worked closely with Here East staff, Poke, dn&co, opendesk, Buro Happold, Cundalls, GHA and others to provide a space which is suitable for a team of 18 to work in a collaborative, open plan way. The office accommodates meeting rooms, kitchen and break out areas.
The key challenge was to create two areas, acoustically separate but visually linked to let daylight into the deeper plan spaces. Exploiting the lofty nature of the ground floor, a tall glazed partition subdivides public and private areas, whilst promoting natural light deep into the plan. A mezzanine provides extra space within the marketing suite; demonstrating the possibilities for reconfiguration inherent in the building. The suite also showcases a range of possible scales and materials to create a variety of flexible and contemporary workspaces.
The state-of-the-art marketing display includes an information system fully controlled by a bespoke app, along with a permanent exhibition of items reflecting the history of Here East, the Olympic Park and the tech boom. Hawkins\Brown, as lead consultant, coordinated all the creative inputs to deliver this cutting edge home for the Here East team.
The project allowed Hawkins\Brown the unique opportunity to work closely with local makers and designers to create a bespoke interior fit-out exploiting open source manufacture.